Uyen Truong Portfolio

(2022)

LEVI’S S/S 24 Youth Capsule – Beautified Basic is a design collection that I both designed and managed through development. My responsibilities spanned designing men's cut-and-sewn styles, original graphics and stripe layouts. and developing new logo branding program and franchise—Levi’s box tab and baby tab.

The capsule was sold globally on Levi's Mainline, JD Sports, Sportisimo, ASOS and Urban Outfitters,.

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LEVI'S '24 CLASSIC baby TAB CAPSULE -

BEAUTIFIED BASIC

Classic | Contemporary | 90's Vintage

Levi's Baby Tab Tee from Levi's Lookbook

Levi's Baby Tab Tee on ASOS

Levi's Baby Tab Tee from ASOS website

Levi's Baby Tab Logo Trim

LS Relaxed Baby tab Crew from Levi's UK Website

Levi's Baby Tab Logo Polar Fleece Hoodie

Levi's Baby Tab Logo Polar Fleece Hoodie from Levi's UK Website

Relaxed Baby tab Tee from Levi's Website

ACCESSORIES

Baby Tab Cap from JD Sports website

Levi's Baby tab Bucket Hat from JD Sports website

ORIGINAL PRINTS & GRAPHICS

Levi's Baby Tab Herringbone Graphics Tee on ASOS

LS Relaxed Box tab Hoodie

LS Relaxed Box tab Hoodie from JD Sports website

LEVI’S SP/SU ’24 Live in Levi’s Capsule

The original graphics and print colors draw inspiration from the vibrant beaches and shores of San Francisco, California. The collection interprets the city’s energy and coastal textures, translating its dynamic natural landscapes into wearable design elements that capture both movement and mood.