(2018)

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Project Brief: 
To design a seasonal womenswear collection that represents your personal vision and reflects a theme of Juxtaposition - A concept of two things being seen close together with contrasting effects. 

Approach: Psychological Theory & Multi-functional Product 

Timeline:   10 weeks


Inspired by an abstract theory of The Heider-Simmel Illusion (1940), an experiment conducted by psychologists Fritz Heider and Marianne Simmel. 
Tell the story by answering the following questions:

1) What is a big triangle represent?
2) What kind is the little triangle represent? 
3) What kind is the circle represent?
3) What kind is the rectangle represent?
4) What is the conflict between the shapes? 
The Heider-Simmel illusion shows how complex the human brain works. The brain, therefore, has a unique enormous task: to take sparse inputs and transform them into extremely complex cognitive representations. 
That is, although the information that is sent to the visual cortex is 2D, the brain extracts 3D information from it, by using clues like movement, perspective, experience, etc. Then, it creates a simple-to-complex transformation as a cognitive answer or explanation to everything that the brain received. 
FORMA is my AAS Fashion Design graduation project when I studied at the Fashion Institute of Technology. 
I responded to the theme of juxtaposition by addressing the concept of "Fashion and Anti-fashion". In this project, my intention is to interpret the two simple-yet-complex concepts — what is fashion and what is not fashion — through the language of simple shapes and forms.
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Fashion 
(noun)

a popular trend, aesthetic expression at a particular time, place, and in a specific context, especially in clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body proportions.
Anti-fashion 
(noun)
 
 an umbrella term for various styles of dress that are explicitly contrary to today's fashion. Anti-fashion styles may represent an attitude of indifference or may arise from political or practical goals which make fashion a secondary priority.​​​​​​​

 The collection is a study of geometric shapes (square, circle, triangle) form and their product transformation potentials. Therefore, I challenged myself by exploring the transformable possibilities of wearable garments and industrial products (drawstring/tote bag, sleeping bag, garment bag, etc.) 

Highly functional dominate with a minimal and unisex silhouette, each piece in the collection is conceptual, convertible, yet aesthetically wearable.
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FORMA
Women Fall/Winter RTW Collection

BLOCK - Andrealage 

 MOODBOARD
 research  development
Concept Design Brainstorm Map
Concept Design Brainstorm Map
FABRICS/TRIMS
Ivory Pleated Chiffon
Ivory Pleated Chiffon
Waterproof Neoprene
Waterproof Neoprene
Shiny Latex Nylon Spandex Stretch
Shiny Latex Nylon Spandex Stretch
Fabric Manipulation
Fabric Manipulation
DESIGN DEVELOPMENT
FORMA COLLECTION
Waterproof Neoprene
Waterproof Neoprene
Double Faced Neoprene
Double Faced Neoprene
 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 0 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 1 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 2 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 3 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 4 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 5 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 6 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 7 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 8 ABfabric16  14,345 sales 14,345 sales | 4.9 4.9 out of 5 Stars Shiny Latex Nylon Spandex
Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 0 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 1 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 2 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 3 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 4 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 5 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 6 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 7 Shiny Latex Nylon Spandex fourway Stretch fabric sold by yard image 8 ABfabric16 14,345 sales 14,345 sales | 4.9 4.9 out of 5 Stars Shiny Latex Nylon Spandex
Jersey Ribbed Knit
Jersey Ribbed Knit
Neoprene Scuba Techno
Neoprene Scuba Techno
Heavy Cotton Denim
Heavy Cotton Denim
Off White Cotton Canvas
Off White Cotton Canvas
Chiffon Silk Pleats
Chiffon Silk Pleats
Ivory Pleated Chiffon
Ivory Pleated Chiffon
Pleated Silk Georgette
Pleated Silk Georgette
Waterproof Neoprene
Waterproof Neoprene
Frayed Trim Inserted
Frayed Trim Inserted
Pleated Silk Georgette
Pleated Silk Georgette
Frayed Trim Inserted
Frayed Trim Inserted
Double Faced Neoprene
Double Faced Neoprene
FORMA — RTW FALL/WINTER COLLECTION LINE-UP
PRODUCTION

Tech Pack
Detail summary page and construction page of FORMA Top/Bag
Tech pack. Technical callout pages were created with Adobe Illustrator (for sketches) and Microsoft Excel for chart layout.
PROTOTYPE
TOP/TOTE BAG — ⬜
HIDDEN BELT CULOTTE — ▼
Hidden Belt Instruction
Hidden Belt Instruction
Magnetic Waistband
Magnetic Waistband
CAPE/SLEEPING BAG — ⚪

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