Project brief: To research and design full look concepts for Levi's Men's Made in Japan collection, highlighting contemporary heritage Japanese denim workwear with innovative approach.
Timeline: 3 days
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A capsule collection for Levi’s denim and non-denim menswear, highlighting a contemporary approach to heritage workwear through Japanese vintage embroidery, deconstructed details, and innovative design elements.
This project was developed during Levi’s design internship program on 2020 and led to my internship placement,
followed by a full-time assistant design position in 2021.
Development research
Fabric manipulation
Fabric manipulation
Development research - Sashiko embroidery
Sashiko embroidery - Sashiko Embroidery
COLLECTION
Levi's F/W '22: The New Heritage Workwear
Look 1:
1. Oversized Kimono Trucker w/ Quilted detail
2. Wide fitted denim, Faded wash
3. Contrast topstitching bucket hat
Look 2:
1. Digital bleach turtle neck pullover
2. Digital bleach, magnet waist detail cargo
Levi's F/W 22 Look 1
Levi's F/W 22 Look 2
Look 3:
1. Cropped, wide fit trucker
2. Tie-waist, heavy twill 9" short
Look 4:
1. Cropped, wide fit trucker
2. Tie-waist, heavy twill wide-leg pants
3. Oversized denim tote bag
Levi's F/W 22 Look 3
Levi's F/W 22 Look 4
Look 5:
1. Bogo knit pullover
2. Wide fitted, 5 pockets denim
3. Pocket denim bucket hat
Look 6:
1. Sashiko mock neck sweater
2. Tie-waist, heavy twill wide-leg pants
Levi's F/W 22 Look 5
Levi's F/W 22 Look 6
LOOK 1: Details Call-out
LOOK 1—Call Out
LOOK 1—JKT Call Out
LOOK 2: Details Call-out
Look 2—Call-out
Look 2—Pants Call-out
INNOVATIVE APPROACH
— The End —
All rights reserved ©Uyen Truong ©Levi Strauss & Co.
