Project brief: To research and design full look concepts for Levi's F/W22 Men Made in Japan, highlighting contemporary heritage workwear with innovative approach.
Timeline: 3 days
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RESEARCH
Levi's
The Iconic "Workwear"
brand analysis
Levi's is a denim giant fashion house. Levi's as a brand — a symbol for hard work that has its roots among gold miners, cowboys, and railroad workers. Today, the company was known for its casual, easy-to-wear, and universally embraced denim/non-denim apparel.
List of Levi's Jeans Types:
- 501 Original Fit
- 505 Regular Fit
- 511 Slim Fit
- 514 Straight Fit
- 550 Relaxed Fit
- 711 Skinny
- 721 High Rise Skinny
- 505 Regular Fit
- 511 Slim Fit
- 514 Straight Fit
- 550 Relaxed Fit
- 711 Skinny
- 721 High Rise Skinny
INNOVATIVE APPROACHES
IoT TRUCKER JACKET (2019)
Designed by: Levi's Innovation Team, Google, IDEO
Levi’s® Commuter™ Trucker jacket designed with Google ATAP’s Project Jacquard technology woven in. With a simple touch of a jacket sleeve, cyclists can wirelessly access their phone and favorite mobile apps to adjust music volume, silence a phone call or get an estimated ETA on their destinations. (LS&Co 2019)
Trucker Jacket with Jacquard by Google
Trucker Jacket with Jacquard by Google
UPSIDE-DOWNABLE TRUCKER JACKET (2021)
Designed by: Gary Graham
The jacket is versatile and can be worn in two different ways. In one form, it’s a short-cropped oversized jacket and then, when rotated 180 degrees, the jacket creates a longer silhouette and a more “cocoon-like” fit, so you can carry the volume differently. (LS&Co 2021)
Levi's Makes the Cut: Upside-Downable Trucker Jacket
Levi's Makes the Cut: Upside-Downable Trucker Jacket
Levi's Makes the Cut: Upside-Downable Trucker Jacket
INSPIRATION
A capsule collection for Levi's Denim & Non-denim Menswear highlighting a contemporary approach to the heritage workwear apparel with Japanese vintage embroidery/de-construction details and innovative elements (magnetic trimming, digital bleach, convertible design).
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PROCESS
Fabric manipulation
Fabric manipulation
Sashiko embroidery
Sashiko Embroidery
COLLECTION
Levi's F/W '22: The New Heritage Workwear
Look 1:
1. Oversized Kimono Trucker w/ Quilted detail
2. Wide fitted denim, Faded wash
3. Contrast topstitching bucket hat
Look 2:
1. Digital bleach turtle neck pullover
2. Digital bleach, magnet waist detail cargo
Levi's F/W 22 Look 1
Levi's F/W 22 Look 2
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Look 3:
1. Cropped, wide fit trucker
2. Tie-waist, heavy twill 9" short
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Look 4:
1. Cropped, wide fit trucker
2. Tie-waist, heavy twill wide-leg pants
3. Oversized denim tote bag
Levi's F/W 22 Look 3
Levi's F/W 22 Look 4
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Look 5:
1. Bogo knit pullover
2. Wide fitted, 5 pockets denim
3. Pocket denim bucket hat
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Look 6:
1. Sashiko mock neck sweater
2. Tie-waist, heavy twill wide-leg pants
Levi's F/W 22 Look 5
Levi's F/W 22 Look 6
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TECHNICAL CALLOUT
LOOK 1: Details Call-out
LOOK 1—Call Out
LOOK 1—JKT Call Out
LOOK 2: Details Call-out
Look 2—Call-out
Look 2—Pants Call-out
INNOVATIVE APPROACH
— The End —
