(2020)
Project Brief: To design a range of apparel designs (2-3 full looks) for interview process, from sport to sport inspired. Focus on the male Gen Z consumer while incorporating Adidas DNA. The mini-collection will include a concept story, customer research, and design development in 2D & 3D formats.
Timeline: 4 days
Timeline: 4 days
Software: CLO3D, ZBrush, Photoshop
ACTION POINT.
I delighted to accept the challenge from the Adidas Design Team to come up with designs for Fall Winter 2022 Men BU Core line.
2020 has forced Sports to change pace, attitude, and rules. Many new forms, new norms. In fact, the covid-19 pandemic has caused the NBA to suspend season and remain social distancing practice recently.
With Adidas mission to empower and support athletes to reach the highest performance through sporting goods, I aspire to create products that speak for Gen Z male—aesthetically, functionality, and protection under the pandemic situation. Therefore, motivate Gen-Z to move forwards with a more active life in 2021 and beyond.
APPROACH.
Inspired by basketball players, I want to design products that support the young athlete adapt to the new norms of practicing sports during and post pandemic.
FOCUS.
How can we help the basketball players to commute
conveniently and fearlessly perform the game while still practice covid prevention protocol?
INSPIRATION.
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Kobe Bryant (1978 - 2020)
GEN Z - YOUNG MEN TRENDS ANALYSIS.
Source: WGSN Fashion
KEY TRENDS.
TikTok Influencers
Warm neutrals
Neo-grunge
Print and graphics
Simple sartorial basics
1. TikTok Influencers' styles.
Fashion and apparel are beginning to become intrinsic in
TikTok's social media presence and it must be paid attention to.
2. Warm Neutral Color.
Earthy neutrals and core beige palettes are tinted with #rosewater, while #beigeonbeige blocking taps into contemporary minimalism.
3. Neo-grunge.
A more commercial execution of TikTok's e-boy look is being adopted across the board, resulting in a youthful grunge aesthetic. The graphics speak to the Neo-grunge trend with bold neon color contrast prints, spray-painted effects and etched designs.
4. Prints & graphics
This influence is directing graphic art styles that appear more illustrative, digital and animated, with bolder colours in mid-tones also amplifying this message.
5. Simple sartorial basics.
Gen Z influencers move-on from sweatpant fatigue and cosy cut-and-sew streetwear staples by exploring tailored separates that are simple and #minimalist. Sport inspired, urban streetwear continues to evolve, with #utilitydetails and packable functionality.
6. Utility streetwear.
Sport inspired and urban streetwear continues to evolve, with #utilitydetails underpinning new directions in this category.
UYEN X ADIDAS
GEN Z - FUTURE POWERS
FW'22 CORE MENSWEAR
DESIGN DEVELOPMENT
COLOR STORY.
DESIGN DEVELOPMENT.
CORE FABRICS (look 1)
CORE FABRICS (look 2)
PUL Cotton Sherpa Made in USA 85% Organic Cotton, 15% Polyurethane 285 GSM / 8.5 OSY | 56" wide
PUL Cotton Jersey Stretch-FIT LITE Made in USA 4-way Stretch For Enhanced Flexibility & Mobility 65% Organic Cotton, 30% Polyurethane, 5% Lycra (Spandex/Elastane) 200 GSM / 5.9 OSY | 53" wide
Performance Nylon/Spandex Made in Korea 82% Nylon, 18% Spandex
Mesh with Wicking Capabilities 91% Nylon, 9% Spandex
4-Ply Water Repellent Nylon Taslan 100% Nylon
4-Ply Water Repellent Nylon Taslan 100% Nylon
Stretch Cotton Twill 75% Cotton 15% Elastane
4-Ply Water Repellant Nylon Spandex 100% Nylon
Cotton Sherpa . Cotton Jersey Stretch . High stretch Nylon/Spandex . Mesh with Wicking Capabilities . 4-Ply Water Repellent Nylon Taslan .
Performance Nylon Spandex . High Stretch Cotton Twill.
FINAL DESIGNS — 3D PROTOTYPE.
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MENS BU'S CORE FW 2022
PROCESS
3d modeling
LOOK 1
DETAILS CLOSE-UP
LOOK 2
With Masks and Removable Sleeves
Without Masks and Removable Sleeves
