(2021)
Project Brief:
To create a 3D Prototype for the Woolmark Performance Challenge project proposal. The proposal corresponds to the use of Merino wool (WOOLMARK) and represents SALEWA brands' identities.
Timeline: 1 month
______
The challenge is to propose several solutions of mountaineering apparel products that support the body function and thermoregulation for mountain activities. Therefore, maximize the products’ functionality, engagement, and reduce the accident risks.
COLOR STORY
Black Onyx
#27272A
#53565A
Silver
#A6A9AA
Red Jasper
#AA0505
Garnet
#6A0C0B
SCAN QR CODE
(Try on SALEWA Jacket with AR Fitting )
ADVERTISIMENT / MARKETING CAMPAIGN
-THE END-