Uyen Truong Portfolio - DIGITAL EXHIBITION

(2020)

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Project Brief:

To create an interactive virtual environment in VR & AR to simulate a physical exhibition. Deliverable is a full package from concept design, 3D modeling, AR + VR development to the final AD campaign.

ROLE

Art direction & interactive AD designer

Timeline:

10 weeks

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F STUDIO is a conceptual eCommerce platform devoted to emerging designers & artists.

Co-founded in 2021 in New York City, the brand mission is to create a collaborative "playground" for young creators, and a one-of-a-kind shopping experience for the customers through technology and multi-disciplinary, experimental approaches.

www.fstudionyc.com

IG: @fstudio.nyc

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BEGINNING

CHALLENGES:

According to Forbes's report on e-commerce landscape statistics, 62% of global consumers shop online more now than they did pre-COVID-19 (McKinsey). However, 91% of shoppers say they miss in-store shopping (Incisive) and demand a better interactive online shopping experience (Forbes, 2020).

SOLUTION:

Bringing a new technology, our team ideating about creating a digital exhibition that pivots the design language of the physical store into digital fluidly with social AR and VR interaction. The team—all self-taught digital artists—created an interactive Showroom Experience from our home offices separately in 10 weeks to manifest our digital fantasy.

It was exciting, challenging, yet gratifying.

PROJECT TIMELINE

CONCEPT BOARD

F STUDIO Digital Exhibition Moodboard

LAYOUT

Showroom wireframe

PROCESS

After implementing our research and concept ideas, we created several prototypes to finalize UI screens, conduct users test and rather feedbacks for project completion.